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Raina is responsible for Coulters marketing campaigns and creates content for the blog and social media channels. As well as this, she manages the brand's website, sponsorships and partnerships. Before joining Coulters, Raina was working as a Social Media Executive for a resort in Australia, where she developed a love for creating content of properties. Raina has an honours degree in English Literature, which she uses to her advantage when creating copy for the website and publications. In her spare time, she can be found cooking nice vegetarian meals and going to spin classes.